Food Moves

B2B2C Marketplace for Mobile Vendors

Food Moves

Project Overview

B2B2C marketplace connecting mobile food vendors with customers. Started as food truck tracker, evolved into full platform. Vendor side: Real-time tracking, menu management, order processing, social media content creation. Customer side: Real-time vendor discovery, ordering, ingredient search at farmers markets.

My Contributions

Founded and led Food Moves from concept to market. Owned product development, UX, and sales. Worked with team of designers, engineers, and business development. Scaled to 10,000+ users, 200 brands, 800 business units including Mister Softee's entire NYC fleet.

Skills used for this Role

Founder, CEO

Aug 2015 — 2020

Entrepreneurship | Native Mobile | Dual Sided Marketplace | Product Strategy | Business Vision and Strategy | Geospatial | Hyper Local Marketing | P&L Ownership | Budgeting | UX Design | SMB Sales and Support | Team Management

Key Takeaways

Built and launched Food Moves: 10,000+ consumers, 200 brands, 800 units on $125K budget over 4+ years.

Brand Videos

Food Moves Teaser

Food Moves Commercial

Vendor Platform

Business management and order acceptance for mobile vendors.

Vendor Dashboard

Central hub for vendor operations: real-time tracking, order management, menu updates, reporting, and social media content creation.
Vendor Dashboard

Vendor Tracking

Flexible tracking system for multiple use cases. Owners and employees manage tracking based on roles. Visual location tools show real-time appearance on platform. Options: Automatic tracking tied to business hours, or manual via button/address entry.
Vendor Tracking Feature

User Platform

Discovery, tracking, and ordering for customers.

User Homepage

Hyper-local search sorted by proximity—closer vendors ranked higher. Built custom CMS with SQL queries for real-time curation by cuisine, vendor ID, or name. Powered live events like food truck scavenger hunts with real-time homepage updates.
User Homepage
Food Moves Consumer Platform
Food Moves Vendor Platform

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