NASCAR

Product Strategy and Roadmapping for the future of NASCAR

NASCAR

Project Overview

iX contracted as outsourced Product and Engineering team. Led product strategy to build annual roadmap and identify innovative tech to maintain NASCAR's industry leadership.

My Contributions

Led research, discovery, and technical estimations. Applied Scorecard Method and Kano Model to prioritize features. Presented strategy to NASCAR leadership—roadmap approved and implemented.

Skills used for this Role

Sr. Product Manager

Jan 2019 - Sept 2020

Product Strategy | User Behavior Analysis | Stakeholder Interviews | Goal Generation | Stakeholder Buy-In | Consulting | Executive Communications | Data Synthesis | UX Design | Tech Estimations | Kano Model

Key Takeaways

Contract extended one year based on successful roadmap delivery—driving revenue for iX and advancing NASCAR's tech innovation strategy.

Discovery: Methodology

Scorecard and Kano Model to rank and validate features.

Our Approach

Combined Feature Roadmap, Scorecard Method, and Kano Model for systematic prioritization.
Our Approach

Scorecard Method

Evaluated all features against NASCAR's primary business objectives for effective prioritization.
The Scorecard Method

Kano Model

Measured consumer satisfaction via survey. Categorized features into Must-be, Performance, Attractive, and Indifferent. Circle size showed survey deviation. Scorecard determined which features entered Kano survey.
The Kano Model

Kano Results

Identified features that significantly boost satisfaction beyond basic platform needs. Importance levels emerged as key differentiator.
Kano Results

Summary

Summary page showing features selected via Scorecard Method for client presentation.
Summary

Feature Recommendations

High-level requirements, estimations, and goal alignment.

GPS Track Positions

GPS tracking scored exceptionally well in Kano model. Delivered high-level requirements and scope to NASCAR for implementation.
GPS Track Positions

Innovation - AR Race Center

Built on GPS tracking interest with AR technology. Repurposed data to add commercial value and attract tech-forward audience.
Innovation - AR Race Center

Innovation - VR Tickets

Virtual reality ticketing experience for immersive fan engagement.
Innovation - VR Tickets

Feature Summary

Presented top features with goal alignment assessment. Prioritized by Level of Effort, Kano results, and business objectives.
Summary of Features

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