Resin

Enterprise-Level Subscription Management, Order Management, Marketing and Fulfillment Platform

Project Overview

Enterprise Business Operating System for media and publishing companies. Handles subscriptions, order management, product catalogs, marketing, payments, fulfillment, and reporting. Built for major publishers including Men's Health, Women's Health, Oprah, America's Test Kitchen, and Disney.

My Contributions

Led Subscription Team, then Product Information Management (PIM), before promotion to Director of Platform Core. As Director, managed multiple teams (PIM, Marketing/Offers, Policies, Order Management) with full pods of engineers, QA, PMs, and Scrum Masters. Continued as IC for PIM while overseeing frontend development to ensure cohesive UX across all Resin teams.

Skills used for this Role

Director of Product: Platform Core

Sept 2020 - Present

Product Leadership | Direct Reports | Product Strategy | UX Design | Enterprise Platforms | SaaS | Product Information Management (PIM) | User Research | Stakeholder Interviews | Media and Publishing

Key Takeaways

Built modern headless PIM from ground up for next-gen media types.
One of four product leaders responsible for all Platform Core functions across multiple domains.
Powers major brands: Men's/Women's Health, Oprah, America's Test Kitchen, Alta, Disney.

Product Catalog Demo (No Sound)

Resin Product Catalog Demo

Product Catalog

Built for flexibility and efficiency.

Listing Pages

Intuitive product navigation with multi-parameter search: Categories, Tags, Status, Product Type. Grouped similar products together with ability to create bundles directly from listing pages.

Product Information

Consistent data structure across products, with type-specific variations only when needed. Example: physical magazines include fulfillment calendar for year-round scheduling.

Bundling

Core feature enabling cross-brand subscription bundles. Built revenue split mechanism to properly allocate deferred and earned income across bundled products by percentage.

Offer Management

Flexible selling with built-in A/B testing capabilities.

Offer Schedules

Complex scheduling with step-up pricing where subscription cost changes after set duration. Built offer chains that transition seamlessly from one offer to the next.

Offer Pages

"Offer Pages" enable A/B testing with flexible pricing. Offers inherit product details but can override them—allowing multiple price points for same product based on client criteria.

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