Resin Identity

A stand alone, White-Labeled, Multi-Brand Consumer Access and Identity Management with Passkeys-as-a-Service

Project Overview

White-labeled Consumer Identity and Access Management (CIAM) platform for multi-brand media companies. Functions as SSO-like system enabling one account across all client brands and properties. Standalone platform integrated into broader Resin ecosystem.

My Contributions

Inherited struggling platform with unresolved issues after Director promotion. Rebuilt strategy from ground up and relaunched with clear vision. Developed white-labeled SSO-like platform. Eliminated passwords by introducing passkeys and one-tap authentication deployable on any page element. Post-relaunch acquired 16 new clients, growing total user base to 13.8M users.

Skills used for this Role

Director of Product: CIAM Identity

March 2021 — Present

Product Strategy | Go-To-Market Strategy | Product Leadership | Passkeys | Roadmap Planning | P&L Ownership | Direct Reports

Key Takeaways

13.8M users, 42 clients, 4M+ monthly identity events.
Post-relaunch: 16 new clients, 2.4M MAUs, 3.25M new users in Q4 2023.

Frictionless Login

Eliminated friction from authentication experience.

Login Screen

Automated user input wherever possible to streamline account creation and sign-in. Started with social sign-ins, then launched Google One-Tap as proof of concept—highly successful across all brands.

Passkeys

Built on social sign-in success to introduce Passkeys for login and account creation. Designed with flexibility to deploy as modal and journey access management in future. Launch drove major growth: 3.25M new users in Q4 alone.

Branded Experiences

Multi-brand architecture with brand-first approach.

Brand Page

Brand-first design gives publishers control over brand presentation to users. Brand pages serve as customer support hubs and showcase upgrades, offers, and marketing—creating cross-sell opportunities across portfolio.

Want to work together?

If you like what you see and want to work together, get in touch!

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